We are a diverse and innovative team of producers that develop, package, and produce content for all screens. Our team’s combined experience has led to the creation, development, and sale of over 500 hours of unscripted television, the production of over 300+ commercials, music videos, and branded content. Our award winning team’s experience spans all areas of entertainment having developed transmedia franchises, best-selling comic book series, A&R’d hundreds of song placements, and produced content that has amassed hundreds of millions of views.

We develop to our strengths and nurture our relationships with talent and our growing network. We are young enough to understand what's trending and seasoned enough to know what sells.

NaT Prinzi

President, Executive Producer, Director

Nat is a multi-faceted creative entrepreneur who has founded multiple entertainment & multimedia companies, each a vehicle to express the various aspects of his creative pursuits and ideals. As a producer, director, and consultant, Nat has worked with a variety of Fortune 500 brand such as Pepsi, Verizon, Proctor & Gamble, Instagram, Swatch Group, Vimeo, Colgate, Uninterrupted, eOne, Hulu, BCC, 3 Arts Entertainment, DirectTV, Roc Nation, Macy's, Dell, Linkedin, Charles Schwab, Warner Brothers and more.

Beyond just commercial work, Nat has developed, sold, produced, and directed unscripted documentary series, episodes of television for major networks, and is an award winning author of the 2x best-selling graphic novel series and award-winning transmedia franchise “Treadwater” as well as the co-creator, executive producer, and director of the hit Verizon go90 series “The Machine”.

His latest project, Our Opportunity the documentary was developed in partnership with David Gross and Nipsey Hussle, and was in production right up until Nipsey's death. The documentary is currently in post production.

Nat is represented by 3 Arts Entertainment.

Alex Demyanenko

Partner, EVP of Development and Production

Alex Demyanenko has created, developed, sold, and produced over 500 hours of television, Executive produced over 330 episodes of television, including close to a dozen hit series and specials. In the past year he has sold shows to multiple networks and has also consulted for companies both in the United States and abroad.

Alex served as the SVP of Development & Programming for FremantleMedia US and headed development for one of the largest production companies in the world.

Previously, he was an SVP at Shed Media US, where in his three years he developed, sold, and produced over 100 hours of television for series such as USA's Tough Enough, TLC's Freaky Eaters, E!'s Eric & Jessie: Game On, and Vh1's Basketball Wives, Basketball Wives LA, Ev and Chad, Football Wives, and Baseball Wives.

During his time at Vh1, he helped lead the network to the most successful period in its history, developing 25 series from creation to air in four years, including hit shows such as Celeb Rehab, Tough Love, and The T.O. Show. During his time at Vh1, the network expanded programming from one to four nights, propelling it into the top ten of cable networks.

Previous to his time at the network, Demyanenko developed some of the most successful unscripted shows of all time at RSL, including Joe Millionaire, My Big Fat Obnoxious Fiancé and Trading Spouses. He also produced the acclaimed gang documentary Bastards of the Party, which debuted at Tribeca and appeared on HBO.

Aurora Pfeiffer

Head of Talent & Partnerships, Development

Aurora is an accomplished entertainment executive and creative consultant with experience and achievements in music, original content and talent management.

Aurora began her career in entertainment holding A&R jobs at EMI Music, Capitol Music Group and a few prominent publishing companies, working alongside notable artists such as Katy Perry, Norah Jones, Coldplay, 30 Seconds To Mars.

After accumulating considerable knowledge and expertise while employed in a variety of settings, Aurora made the determination to launch her own record label, signing music influencers to single song deals that ended up reaching millions of streams. While A&R'ing and marketing the releases, simultaneously, Aurora began managing talent. In 2013, Aurora launched Rolen Group, a boutique management company representing creators in music, entertainment and original content, finding a way to intersect her love for both music and content.

Aurora has successfully produced and overseen campaigns for thousands of brands such as MAC, Forever 21, Sephora, Revlon, Armani Exchange, Rebecca Minkoff, Pac Sun, L’Oreal, Maybelline, NYX, Wet N Wild, Rimmel London, Macy’s, Amazon, Bumble, Hinge, Audi, Honda, Victoria’s Secret, Jack In The Box, 711, amongst many more. Her contributions have helped her clients become nominated for Shorty and AIA Awards. She's also been behind several lucrative global campaigns where her clients were the face of campaigns with Macy’s, Target, CVS, Walgreens, Duane Reade, Riley Rose, Forever 21, and Ulta.

Aurora has casted and produced TV shows and series with Facebook Watch, Red Arrow Studios, Studio 71, Revlon, as well as casted dozens of top-tier talent in branded campaigns that have gone viral, with a focus on breaking influencers through alternative media.

Jordan Savage ESQ

Executive Producer, Development

After working as an attorney in corporate law, Jordan joined Betterdays Production arm as general counsel, later leading him to manage business affairs and development for Betterdays Entertainment.

In addition to spearheading deals, Jordan acts as an executive producer, and is involved in the development & packaging of new projects. Jordan co-created and executive produced Verizon go90’s hit series “The Machine”, and recently co-executive produced “Fan Fatales” for Facebook Watch and Complex.

Jordan is currently developing a handful of projects independently, and has various unscripted and scripted projects set up with networks and other production companies.